SEO tools have been specially designed to help you address the many on-page and off-page SEO issues. It is a daunting task to try to solve every issue at once. Given the number of problems that need to be fixed and other matters that you must discuss, it is apparent that you need a unique tool to help you identify the key things that you need to do and then prioritize the concerns. You can then periodically check your performance on any standard ranking tool like serpbook.com. The following is a brief explanation of some of the types of SEO tools that you need in 2018 and how you can use them to address your page-based challenges and rank highly effectively.
1. Site crawlers
Site crawlers are special codes that generally move around websites to identify any faults and recommend methods of solving them. Any good site crawler can do the work that the Google crawl spider does and provide you with tonnes of useful information about technical issues on your site. For example, a good crawler can identify broken links, slow-loading pages, and other items that need your attention. Once you recognize such faults, you can engage in a complicated process of addressing them systematically. Therefore, it is necessary to get a good site crawler to be able to identify some technical issues on your page.
2. Keyword Research Tool
A useful keyword research tool can help you not only come up with highly competitive keywords but also enable you to learn a lot about the keyword strategies of some of your best competitors. When you have an excellent tool, you can use it to understand some of the ways that your competitors are using hot keywords. Moreover, a useful tool can help you to learn how to use different keywords to achieve your desired SEO results. Therefore, it is imperative to research and find the best keyword research tool for your site to ensure that you use the right keywords and remain relevant over the course of time.
3. Competitor analysis tool
An excellent competitor analysis tool can help you to understand some of the most complicated things that your main competitors are doing to remain relevant on the search engine platforms. For example, when you have such a tool, you can analyze the technical details of every page on the sites of your competitors to determine important metrics like the demographics of its top visitors, page rank, and bounce rate. You can then use the information to adapt your strategy to the realities of your competitive environment.
4. Backlink Analysis Tool
A backlink analysis tool helps you to analyze the quality of backlinks that you have on your site. The essence of using such a tool is that Google and other search engines put much emphasis on the quality of backlinks as opposed to the number. Thus, you can rely on the tool to analyze the kind of links that you have on your site and use the findings to address any problems and improve the type of linkages that you have on your site. Moreover, you can use the tool to study the backlinks strategies of your competitors.
5. Digital Analytics Tools
Digital analytics tools are famous for providing detailed data on the performance of sites. Such tools normally analyze the kind of visitors who click on your links, determine the location and then curate the information for you. The importance of using such tools is that you can utilize the data to identify the critical areas of concern on your site. Moreover, using the information that is provided on the sites can help you to strategize your content and general marketing strategies because it helps you to understand all the essential attributes of your audience.
There are many other tools that you can use in your SEO work to boost your performance. Some of the tools are more important than the others because of the kind of feature that they have. However, the most important thing that you need to keep in mind when choosing the tools for your site is that all tools under one category do similar things. Thus, if you are looking for an analytics tool, all the special ones that fall under the category can provide you with essential data about your audience.