Types of SEO Tools You Need In 2018

SEO tools have been specially designed to help you address the many on-page and off-page SEO issues. It is a daunting task to try to solve every issue at once. Given the number of problems that need to be fixed and other matters that you must discuss, it is apparent that you need a unique tool to help you identify the key things that you need to do and then prioritize the concerns. You can then periodically check your performance on any standard ranking tool like serpbook.com. The following is a brief explanation of some of the types of SEO tools that you need in 2018 and how you can use them to address your page-based challenges and rank highly effectively.


1. Site crawlers

Site crawlers are special codes that generally move around websites to identify any faults and recommend methods of solving them. Any good site crawler can do the work that the Google crawl spider does and provide you with tonnes of useful information about technical issues on your site. For example, a good crawler can identify broken links, slow-loading pages, and other items that need your attention. Once you recognize such faults, you can engage in a complicated process of addressing them systematically. Therefore, it is necessary to get a good site crawler to be able to identify some technical issues on your page.

2. Keyword Research Tool

A useful keyword research tool can help you not only come up with highly competitive keywords but also enable you to learn a lot about the keyword strategies of some of your best competitors. When you have an excellent tool, you can use it to understand some of the ways that your competitors are using hot keywords. Moreover, a useful tool can help you to learn how to use different keywords to achieve your desired SEO results. Therefore, it is imperative to research and find the best keyword research tool for your site to ensure that you use the right keywords and remain relevant over the course of time.

3. Competitor analysis tool

An excellent competitor analysis tool can help you to understand some of the most complicated things that your main competitors are doing to remain relevant on the search engine platforms. For example, when you have such a tool, you can analyze the technical details of every page on the sites of your competitors to determine important metrics like the demographics of its top visitors, page rank, and bounce rate. You can then use the information to adapt your strategy to the realities of your competitive environment.

4. Backlink Analysis Tool

A backlink analysis tool helps you to analyze the quality of backlinks that you have on your site. The essence of using such a tool is that Google and other search engines put much emphasis on the quality of backlinks as opposed to the number. Thus, you can rely on the tool to analyze the kind of links that you have on your site and use the findings to address any problems and improve the type of linkages that you have on your site. Moreover, you can use the tool to study the backlinks strategies of your competitors.

5. Digital Analytics Tools

Digital analytics tools are famous for providing detailed data on the performance of sites. Such tools normally analyze the kind of visitors who click on your links, determine the location and then curate the information for you. The importance of using such tools is that you can utilize the data to identify the critical areas of concern on your site. Moreover, using the information that is provided on the sites can help you to strategize your content and general marketing strategies because it helps you to understand all the essential attributes of your audience.

There are many other tools that you can use in your SEO work to boost your performance. Some of the tools are more important than the others because of the kind of feature that they have. However, the most important thing that you need to keep in mind when choosing the tools for your site is that all tools under one category do similar things. Thus, if you are looking for an analytics tool, all the special ones that fall under the category can provide you with essential data about your audience.

5 essential On-Page SEO Techniques to Dominate Search Rankings

Now, you already have your set of keywords and you are now ready to proceed with SEO. We would like to congratulate you on making it through the arduous first step! However, there are still a lot more things that you should do if you want to see the results that you envision for your website. So Today we are bringing you this article that can help you to Dominate Search Rankings With These 5 essentail On-Page SEO Techniques

Before you go out in the digital world and let people know about your business, you should first make sure that your website is fixed and it is properly optimized with your keywords. This is called on-page optimization. In this article, we will be discussing some effective techniques that you can do in relation to on-page SEO.

Before we proceed, let us discuss a very important point first. People easily confuse on-page SEO with onsite SEO. How different are these two?

  • Onsite SEO: This one is more concerned with the organization of the whole website. It includes the optimization of the sitemap and properly organizing the permalink structure.
  • On-Page SEO: This, on the other hand, is more about the optimization of the content in a website. This includes proper placement of keywords, proper image sizes, and content quality.

Why is On-Page SEO Important?

On-Page SEO Techniques
The main thing that makes on-page SEO so important is that this is the biggest contributing factor to getting your web page on the first page of Google. While many SEO marketers will argue that Google considers a lot more aspects than just content, it looks at the on-page factors first before anything else.

This is why it is vital that you do this one thing right. On-page SEO is the starting point of the search engine crawlers in their journey of evaluating your SEO strategies and determine your overall rank and see if you actually deserve a spot in their results pages.

On-Page SEO Techniques You Need to Know in 2018

Blog Post Title

This is essentially the biggest factor in on-page SEO that you need to consider. Logically, the more interesting your titles are, the more it becomes attractive to visitors. As a result, you can get more clicks and traffic.
As a general rule, make sure that you use your target keywords at the beginning part of your title tag. If it looks unnatural to do that, then just make sure it is present somewhere in the title. Additionally, try to keep your titles in 65 characters or less.

Permalink Structure

It is also important that you optimize your URLs and permalinks. This means that your keywords should be present in your links. The general rule is to include your keywords without any special symbol or character. You should only use dashes to separate strings. This is usually called “vanity URLs” and they are supported across all browsers. Moreover, they are easily memorable to your audience and Google loves it!

Heading Tags

H1 tags
Utilize H1 tags to organize your topics into different headings and subtopics. It is important to note that you should only have one H1 tag in one web page. Using more could actually get you in trouble. If you want to have other subtopics, you can do that using H2 and H3 tags. Learn how you can make the perfect H1 tags for a foolproof SEO!

Keyword Density

Take note that the new algorithms of Google put the priority on the quality of content. This means that trying to stuff your content with targeted keywords will not work anymore. In fact, it could even get your website penalized.

Generally, you should keep the keyword density at around 1.5%. There really is no standard formula where your keywords should appear or how many times it should appear. You just need to do some computations when you are making your content. However, it is a good practice to include your main targeted keyword once in the first paragraph and then once in the last paragraph. Finally, only put your keywords in your main content where it actually makes sense.

To make it easier to calculate your keyword density, there are many keyword density tools online that you can use.


This will be the last thing on this list but images are not really the last things you should do in on-page SEO. There are a few points that are important in image SEO.

First of all, optimizing the images on your website to have the right sizes will make the website load faster. This is essential for Google’s new algorithms as it focuses a lot on ranking faster loading websites.

Second, the images contain alt-texts and descriptions. You should take advantage of this and put your keywords.

On-page SEO techniques Final Words

When you decide to start SEO, you must be prepared to spend a lot of time doing on-page SEO. These aspects are the most basic ones you need to know as a starter. However, aside from the ones listed above, you should also prepare yourself and create a full plan with other aspects of On-page SEO techniques.